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What is Get Old?

Get Old is a program established by Pfizer whose purpose is to challenge conventions around getting older, celebrate aging, and help people make the most of the years ahead by taking control of their health. You can visit us at as well as on Facebook, Twitter and Instagram.


Why the contest with Indiegogo?

The Get Old community is constantly seeking out and sharing stories that are important to them. And now with Indiegogo’s proven platform, Project Get Old gives this community another source of inspiration as well as a means to support work they feel is important.


What types of projects are you looking for?

Getting old shouldn’t just be about living longer, it should be about living better. So Pfizer is looking for the creators and innovators among us whose work will improve our lives as we age. Specifically, we’re looking for projects that make a difference in at least one of three ways:

From the running craze of the 70s to the juice blend trend of the 80s, wellness was once a badge of honor amongst today’s older adults. Now, over 50% of those over 45 have no regular routine at all1 Let’s discover the innovations that can make wellness fun again.

More of us are working longer in different kinds of jobs than ever before. We’re in the world where our minds must adapt quickly to new trends and opportunities. In fact, a recent study by the Yale School of Public Health2 found that a negative outlook on growing old is a strong predictor of Alzheimer’s disease. Where might innovation help keep our mental game strong?

Social connections and meaningful relationships are the cornerstone of a better life. They’re also good for you—highly social older adults have a 70% lower rate of cognitive decline than their peers3. How might new products or services strengthen our future relationships?

Of the projects submitted, Pfizer will pick the four they feel:

  1. are the most innovative and inspirational (25%)
  2. provide a valuable product or service for our audience (25%)
  3. have the potential for the greatest impact (25%)
  4. support the view that each day is a chance to create a better life (25%)


What other criteria do I need to keep in mind?

To be considered, projects cannot be subject to FDA regulation or other regulatory review and approval and must be submitted by entrant based in the 50 United States and the District of Columbia. Employees of Pfizer or Indiegogo, as well as their IRS dependents, immediate family members, and household members, are not eligible to participate.  Individuals submitting the featured projects will be required to submit to a background check and must also agree to use their name and project to promote the program. Participants must be 18 years or older. Projects must be an Indiegogo campaign that is in draft, live, or a participant of InDemand.


What are the benefits of participating?

Both Pfizer and Indiegogo will be promoting the contest through emails, social channels and paid media. What’s more, four lucky projects will be featured directly on Get Old’s social community of almost 400,000 people. Ultimately, the winning project will receive a $50,000 grant, support from Pfizer employees for one day at Pfizer in New York.


How will the voting work?

The four featured projects, selected by internal Pfizer judges, will be posted on the Get Old Facebook page in two semifinal rounds. The two projects that get the most votes in their semifinal round from our Facebook community will move on to the final round. Pfizer will then choose the winner based on how well it matches the criteria set forth for consideration.


What additional media opportunities are possible?

Beyond the social, email and paid online advertising mentioned above, our featured projects and/or finalist may also have the opportunity to be promoted through news stories, talk shows, blogs and more.


Who should I reach out to if I have any additional questions?

You can reach us at We look forward to your participation in Project Get Old!


1. Journal of the American Medical Association

2. Baltimore Longitudinal Study on Aging

3. Rush Alzheimer’s Disease Center