Innovation Validation for Large Enterprises

Innovation Validation for Large Enterprises

De-risk and accelerate corporate innovation with Indiegogo Enterprise

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Validate Your Market Research

Real-Market Results

Gauge market demand with 9.5M early adopters voting with their dollars

Real-Time Insights

Iterate and validate product offerings in real-time, with real-transactions

Validating Innovation Since 2008

9.5 M+

Early Adopters

$5 M+

Transactions per Week

8,000+

Live Projects Every Day

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How Coca-Cola Uses Indiegogo
to Validate Market Research

Hear from George Parker, Director of Innovation, Coca-Cola USA on how Indiegogo can help large enterprises validate market research with real consumers, real transactions, and real-time iterative testing.

Success Stories

When new product launches risk hundreds of millions of dollars, focus groups just aren’t enough.

For real-time, real-world validation, P&G debuted its Airia Electronic Scent Dispersal on Indiegogo. A short-run batch of just 50 products sold out in under 2 hours (with thousands of people on a waitlist), validating both an overall market demand and a premium price point of $100 per unit.

In a project lasting less than 90 days Bose established a new market and its first new customers.

Bose noise-masking sleepbuds launched on Indiegogo to cultivate an early following and fine-tune its latest innovation before going to mass retail. The result was a sold out campaign in under two weeks with nearly 3,000 passionate early adopters.

100,000 Entrepreneurs and half a million product ideas provide Motorola with fertile ground for partnerships and new products.

Now in its second year, Motorola uses a competition model to accelerate and bring 3rd-party attachments to market for its moto z smartphone.

“We can engage, look for new features, and improve the product based on that first launch via Indiegogo.”

James Coulson

Global Marketing Director of Connected Homes, Honeywell

“Total time from concept to production: Four months. If it flops, no worries. Upfront costs were some 20 times less than a traditional product rollout, which can cost tens of millions of dollars. If we’re going to fail, we want to fail fast.”

Natarajan Venkatakrishnan

Head of R&D for GE Appliances

Ready to learn how Indiegogo Enterprise can help accelerate your innovation?

In the News

"Crowdfunding, a trend popularized by artists and tinkerers, is now so hot that corporate giants are looking for a way in."

The New York Times

Learn how your company can access crowd-powered innovation validation. One of our team members will personally contact you within 2 business days.

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