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Innovation Validation for Large Enterprises

De-risk and accelerate corporate innovation with Indiegogo Enterprise
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Validate Your Market Research


Real-Market Results

Gauge market demand with 18M+ early adopters voting with their dollars


Real-Time Insights

Iterate and validate product offerings in real-time, with real-transactions

Power of the Crowd

Validating Innovation Since 2008

18 M+

Early Adopters

$2.8 B+

In Funds Raised

960 K+

Projects Launched

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Some Recent Headlines

How Coca-Cola Uses Indiegogo
to Validate Market Research



Hear from George Parker, Director of Innovation, Coca-Cola USA on how Indiegogo can help large enterprises validate market research with real consumers, real transactions, and real-time iterative testing.



Success Stories

Canon’s main priority for running a campaign was the feedback they could get from backers.
Indiegogo’s Enterprise Services conducted market research and ran a pre-launch campaign on Canon’s behalf, giving Canon the feedback and validation they needed to approve a full product launch.
In a project lasting less than 90 days Bose established a new market and its first new customers.
Bose noise-masking sleepbuds launched on Indiegogo to cultivate an early following and fine-tune its latest innovation before going to mass retail. The result was a sold out campaign in under two weeks with nearly 3,000 passionate early adopters.
When new product launches risk hundreds of millions of dollars, focus groups just aren’t enough.
For real-time, real-world validation, P&G debuted its Airia Electronic Scent Dispersal on Indiegogo. A short-run batch of just 50 products sold out in under 2 hours (with thousands of people on a waitlist), validating both an overall market demand and a premium price point of $100 per unit.
100,000 Entrepreneurs and half a million product ideas provide Motorola with fertile ground for partnerships and new products.
Now in its second year, Motorola uses a competition model to accelerate and bring 3rd-party attachments to market for its moto z smartphone.

“Total time from concept to production: Four months. If it flops, no worries. Upfront costs were some 20 times less than a traditional product rollout, which can cost tens of millions of dollars. If we’re going to fail, we want to fail fast.”

Natarajan Venkatakrishnan
Head of R&D for GE Appliances

"It was a full service, hands-on type of experience. Having a one-stop shop was awesome. We didn’t have to run around from here to there getting answers or tying up loose ends. It was so efficient. We worked with a small team and we were all knowledgeable of different areas of the campaign and product."

Kevin Fogarty
Director, New Business Acceleration, Canon U.S.A., Inc.

Ready to learn how Indiegogo Enterprise can help accelerate your innovation?

In Other News

"Crowdfunding, a trend popularized by artists and tinkerers, is now so hot that corporate giants are looking for a way in."
The New York Times

Get in touch with one of our innovation validation strategists

Learn how your company can access crowd-powered innovation validation. One of our team members will personally contact you within 2 business days.