Gauge market demand with 9.5M early adopters voting with their dollars
Iterate and validate product offerings in real-time, with real-transactions
Hear from George Parker, Director of Innovation, Coca-Cola USA on how Indiegogo can help large enterprises validate market research with real consumers, real transactions, and real-time iterative testing.
“We can engage, look for new features, and improve the product based on that first launch via Indiegogo.”
“Total time from concept to production: Four months. If it flops, no worries. Upfront costs were some 20 times less than a traditional product rollout, which can cost tens of millions of dollars. If we’re going to fail, we want to fail fast.”
Ready to learn how Indiegogo Enterprise can help accelerate your innovation?