Gauge market demand with 9.5M early adopters voting with their dollars
Iterate and validate product offerings in real-time, with real-transactions
“We can engage, look for new features, and improve the product based on that first launch via Indiegogo.”
“Total time from concept to production: Four months. If it flops, no worries. Upfront costs were some 20 times less than a traditional product rollout, which can cost tens of millions of dollars. If we’re going to fail, we want to fail fast.”
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