Gauge market demand with 18M+ early adopters voting with their dollars
Iterate and validate product offerings in real-time, with real-transactions
Hear from George Parker, Director of Innovation, Coca-Cola USA on how Indiegogo can help large enterprises validate market research with real consumers, real transactions, and real-time iterative testing.
“Total time from concept to production: Four months. If it flops, no worries. Upfront costs were some 20 times less than a traditional product rollout, which can cost tens of millions of dollars. If we’re going to fail, we want to fail fast.”
"It was a full service, hands-on type of experience. Having a one-stop shop was awesome. We didn’t have to run around from here to there getting answers or tying up loose ends. It was so efficient. We worked with a small team and we were all knowledgeable of different areas of the campaign and product."
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