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Bee Inventive, a leader in beehive innovation and the most successful Indiegogo campaign ever funded in Australia, chose to partner with Ingram Micro Commerce & Lifecycle Services and gained international distribution.

Father-son duo, Stuart and Cedar Anderson, had a simple goal: to create a beehive that allowed them to harvest honey without disturbing the bees. After 10 years of innovation and hard work toward their concept, it took a mere 15 minutes to receive over $250,000 USD in investments through their Indiegogo campaign for Flow Hive. Interest didn’t stop there. Bee Inventive’s campaign is the most successful initiative ever to be hosted on Indiegogo, raising over $12.2 million in just eight weeks.

After its tremendous crowdfunding success, the company sought a provider that could scale with its business and support the nuances that come along with launching a startup. Ingram Micro Commerce & Lifecycle Services was a natural fit given its global footprint, ease of integration with the Shipwire Platform, the availability of a single point of contact and the flexibility of its solutions.

The Shipwire Platform

After forming a partnership, the first order of business was for Bee Inventive to transition its Indiegogo crowdfunded orders into the Shipwire Platform to be fulfilled. Once that was complete, Bee Inventive’s Shopify storefront was integrated with the Shipwire Platform via a pre-built connector, virtually opening physical doors to fulfillment centers all over the world. Through the platform, Bee Inventive also receives worldwide visibility of all its orders and inventory levels.

Ingram Micro global fulfillment

Ingram Micro’s 154 locations in 45 countries give Bee Inventive access to major geographic regions all over the world. This allowed the company to set up fulfillment centers quickly and easily, while maintaining cost-effective transport of large hives.

One contact, with global coverage

Time is precious and arguably of particular value to startups. By working with a single provider to manage multiple fulfillment centers and small parcel transportation, Bee Inventive was able to keep its employees focused on business growth, rather than operations. In addition to the network being managed by one provider, Bee Inventive was provided with a single, highly responsive point of contact to help manage its account, no matter the location.

Initially, the company fulfilled orders from three U.S. locations, one location in Netherlands, two locations in Canada, and its native Australia. Bee Inventive used data pulled by the Shipwire Platform to determined key markets for expansion.

Moving Forward

For Bee Inventive, the journey has just begun. The company continues to uncover innovations within the age-old tradition of beekeeping and is constantly improving its product (without disturbing the bees, of course). Focus remains on creating a fantastic product without a major disruption to their business, thanks to Ingram Micro’s dedication and handling of operational needs.

To celebrate the 3rd anniversary of their original record-breaking crowdfunding campaign, Bee Inventive recently launched Flow Hive 2 exclusively on Indiegogo at a special reduced price for a limited time.


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